Friday, October 1, 2010

Approach Communications Bags Raipur Institute of Technology (RIT) PR Account

New Delhi: Approach Communications, leading public relations and integrated marketing communications agency with a specialized division for Educational PR, has bagged the entire gamut of marketing communications and PR activities account of Raipur based top educational institute Raipur Institute of Technology   PR account which is launching its new entity Ritee Business Academy in Delhi.

RIT is a top educational institute in Raipur imparting Management, Technology and Engineering, Hospital Administration and Management, Pharma, Retail Management, Agri Business and other courses in large campus. Ritee Business Academy is a new initiative from RIT to expand in other cities.

Now Approach Communications will handle the entire PR, media relations, Image Management and digital marketing strategy and other branding initiatives for RIT and Ritee Business Academy nationwide.

Accroding to Mr.Subhasish , Director, Ritee Business Academy  “ We were looking for a educational  PR agency which is most suitable for us in terms of generating awareness,, credibility of Institute  as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach.  So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, said “as we have already worked on few educational brands before and enjoy a very good network in education and  related media, we will add very good value through our expertise to Ritee Business Academy  launch through our media relations, PR, Digital Marketing and Educational communications  expertise and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercise will be done for image building of the institute.

Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Dr. Morepen Ltd,  Rathi Thermax, U.S.Writopia,  SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has fully fledged operations in Celebrity Management and Below the Line Promotions services as well.

Wednesday, September 29, 2010

Top PR Agency sets up 'Approach Healthcare' for Healthcare and Pharma PR Services

New Delhi: Approach Communications, India's leading public relations and marketing communications firm, has set up 'Approach Healthcare' a specialized division for Pharma and Healthcare PR and marketing communications services. Approach Healthcare will be a full-service public relations and marketing agency serving the market segment that develops and sells products and services to the healthcare industry.

Approach Communications is based in New Delhi and already having offices in major cities of India like Mumbai, Lucknow, Chennai and Hyderabad. Approach healthcare will help healthcare and technology companies build brand awareness, establish industry expertise, increase sales and improve client retention through strategic, integrated PR and marketing communications services.

Approach Healthcare will be offering total Media and marketing communications solutions to Pharma, OTC, Herbal, Cosmetics companies in India.

Commenting on the new division, Sonu Tyagi, Director, said "as we have already worked on few pharma brands before and enjoy a very good network in pharma and health related media, we thought that we should tap the potential available in the healthcare sector in an organized way. We are already working for corporate clients under Approach Communications brand. Approach Healthcare will be a specialized division for healthcare communications and pr services and we are planning to pitch for leading pharma and healthcare companies in India.

Approach Communications, which is just in 3 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation, General Motors, {Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has fully fledged operations in Celebrity Management and Below the Line Promotions services as well.