Thursday, February 10, 2011

Approach Communications among fastest growing PR Agencies In Delhi

New Delhi/: Delhi headquartered India’s leading PR agency, Approach Communications, which is already working for SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate, art and other sectors, is among fastest growing PR Agencies.

Approach Communications among fastest growing PR Agencies in Delhi New Delhi/: Delhi headquartered India’s leading PR agency, Approach Communications, which is already working for SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate, art and other sectors, is among fastest growing PR Agencies in Delhi. Apart from its own offices in Mumbai, Lucknow, Dehradun and Jaipur, Approach Communications, one of the reputed pr agency in India has become one of the fastest growing pr agency in Delhi. The pr agency has specialized divisions for Healthcare PR and Marketing Communications, Education PR, Film PR etc. For More Information, Please visit at www.approachcom.com. The fast growing Indian PR Agency which is being headed by media professional Sonu Tyagi, is also setting up its first company owned Institute in Delhi which will be ready in next two months. Approach Communications will be setting up these academies in other offices locations as well like Mumbai, Ghaziabad, Lucknow, Chandigarh, Dehradun as well where the company is already having the operations. Approach Academy will also train its own employees in media relations, PR, Image Management and other disciplines. More information can be accessed on www.approachacademy.com and www.approachcom.com.

“Approach Academy” is a first of its kind initiative to train the practicalities of growing PR, Media and marketing communications professions. The PR Agency is also discussing with some world’s leading PR and Media institutes for a possible tie up. Approach Communications will also bring the renowned authorities in PR, Media Relations, Brand Management, Internet and Digital Marketing from all over the World time to time. The academy will also train industry professionals to hone their skills through short term training courses. The faculty of the Approach Academy will be a mix set of professional and academicians but the emphasis will be on the practical training and bright students will be recruited in the company itself. Despite so many media and mass communications institutes in the country, it is felt that they are not training the students for the real and practical PR exercise. The advisory board of the academy will comprise the top PR, Media and Marketing Professionals.

Commenting on this initiative, Sonu Tyagi, Director of Approach Communications and Approach Academy said “Educational Business in India is growing at a fast pace and this is the right time to enter the growing industry as well as setting a new standard of practical PR and Communications training in the fast growing PR Industry. We interact with the mass communications students on the regular basis and most of the students even are not aware what a PR Agency does and how. This is the level of training and education going on in the industry right now whereas the PR and media industry have to waste its resources and time again on these students.

Approach Communications has already worked for few educational brands in the past. The company is also offering specialized PR and Marketing expertise to the education industry. Apart from this educational PR Initiative, Delhi based PR Agency is also coming with a Directory and Career guide for Western Uttar Pradesh students which will be on stand in March next year. It is also launching three web portals like www.goruralindia.com, www.gomedicalindia.com and one related to spiritual segment which will be online soon. Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation, General Motors, {Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Approach Communications to launch www.goruralindia.com

New Delhi: Approach Communications, a public relations and rural communications firm has announced the launch of www.goruralindia.com, a portal for rural tourism, communications, marketing and news content initiative. The portal will offer solutions and services for rural tourism in India, corporate marketing and rural communications, rural research, management services for Rural NGOs and Government related rural projects. Apart from offering the offline services through the portal, it will also offer news and content related to Rural Initiatives by NGOs, Government and Corporate companies. To help the rural marketers, goruralindia will have a full fledged section on rural marketing and communications where the news, articles and case studies will be updated time to time.

Approach Communications is a leading PR and Rural Marketing and communications consultancy offering PR, Below the Line Promotions, Rural Activation, Marketing and Research solutions. The company already has corporate and social sector clients in the kitty and planning to launch a print magazine specifically for rural target audience called “Gramin Today”.

As there is a boom in rural tourism in the country, the portal will offer online and offline rural tourism packages to domestic and foreign international tourists coming to India. Spiritual and rural tourism package will be clubbed together to promote India in International markets. Not only International tourists, but company is also eying urban children and students in a big way. Company will offer niche and specific rural tours for urban children and students to explore rural India. Gandhi ji said that India lives in its villages but now the situation is quite different as children are not aware about the rural living and culture. Rural tours to villages will be a very exciting and learning experience for them to understand real hardships of the life and building up the confidence.

Commenting on www.goruralindia.com, Sonu Tyagi, Director of Approach Communications, said “We are very excited about our portal www.goruralindia.com. As more than 60 percent of our population lives in villages, there was no digital plate form for them. Our portal goruralindia will bridge the gap between a villager and corporate. As we have the experience and understanding of rural audience, our portal will be a boon for a person who wants to explore rural India for tourism or want to tap it for marketing porpose.”

Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Mirage Group, JD Institute of Fashion Technology, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others. Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitchings for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films.

Friday, October 1, 2010

Approach Communications Bags Raipur Institute of Technology (RIT) PR Account

New Delhi: Approach Communications, leading public relations and integrated marketing communications agency with a specialized division for Educational PR, has bagged the entire gamut of marketing communications and PR activities account of Raipur based top educational institute Raipur Institute of Technology   PR account which is launching its new entity Ritee Business Academy in Delhi.

RIT is a top educational institute in Raipur imparting Management, Technology and Engineering, Hospital Administration and Management, Pharma, Retail Management, Agri Business and other courses in large campus. Ritee Business Academy is a new initiative from RIT to expand in other cities.

Now Approach Communications will handle the entire PR, media relations, Image Management and digital marketing strategy and other branding initiatives for RIT and Ritee Business Academy nationwide.

Accroding to Mr.Subhasish , Director, Ritee Business Academy  “ We were looking for a educational  PR agency which is most suitable for us in terms of generating awareness,, credibility of Institute  as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach.  So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, said “as we have already worked on few educational brands before and enjoy a very good network in education and  related media, we will add very good value through our expertise to Ritee Business Academy  launch through our media relations, PR, Digital Marketing and Educational communications  expertise and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercise will be done for image building of the institute.

Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Dr. Morepen Ltd,  Rathi Thermax, U.S.Writopia,  SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has fully fledged operations in Celebrity Management and Below the Line Promotions services as well.

Wednesday, September 29, 2010

Top PR Agency sets up 'Approach Healthcare' for Healthcare and Pharma PR Services

New Delhi: Approach Communications, India's leading public relations and marketing communications firm, has set up 'Approach Healthcare' a specialized division for Pharma and Healthcare PR and marketing communications services. Approach Healthcare will be a full-service public relations and marketing agency serving the market segment that develops and sells products and services to the healthcare industry.

Approach Communications is based in New Delhi and already having offices in major cities of India like Mumbai, Lucknow, Chennai and Hyderabad. Approach healthcare will help healthcare and technology companies build brand awareness, establish industry expertise, increase sales and improve client retention through strategic, integrated PR and marketing communications services.

Approach Healthcare will be offering total Media and marketing communications solutions to Pharma, OTC, Herbal, Cosmetics companies in India.

Commenting on the new division, Sonu Tyagi, Director, said "as we have already worked on few pharma brands before and enjoy a very good network in pharma and health related media, we thought that we should tap the potential available in the healthcare sector in an organized way. We are already working for corporate clients under Approach Communications brand. Approach Healthcare will be a specialized division for healthcare communications and pr services and we are planning to pitch for leading pharma and healthcare companies in India.

Approach Communications, which is just in 3 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation, General Motors, {Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has fully fledged operations in Celebrity Management and Below the Line Promotions services as well.